They are continuously being sent information on why they should list with an agent instead of trying to sell the home themselves.
99% of real estate agents send them postcards and letters that have personal branding and amazing letterhead from their companies.
These types of letters get little to no response from FSBO sellers as it doesn't address the issue of how the agent can help them.
The letters and postcards agents send brag about the agents rank in their company, the company brand, or a great picture of the agent and their pet.
In order to get a FSBO seller to take action on the letter that they read the most important item to address is how you can benefit them.
Anything that you send to a FSBO seller needs to let them know how you can save them time and money.
Many real estate agents believe that FSBO sellers only want to save money.
This is true for some FSBO sellers but not all.
Many need to move and do so in a specific period of time.
If you can guarantee that you will solve their issue in a certain period of time then you can be on your way to taking the listing and helping the FSBO seller.
Each piece of mail that you send has to make it clear very quickly the benefit to the seller to use your services because of how it can guarantee them.
In order to attract the sellers attention it is best to let the seller see the benefit as the very first thing that they see.
Before the seller sees a company logo, phone number, your picture, they need to see why they should even read the letter.
The headline of your letter or postcard needs to be so overwhelming, so amazing, so over the top that only a fool would not continue to read the rest of the letter.
By having an attention getting headline you will separate yourself from 99% of real estate agents in your area and will automatically rise to the top of the FSBO sellers list before you even speak to them.
In each letter or postcard that you send make sure that you give them easy, fast, and simple ways to get back in touch with you.
You can give sellers "private" access to your FSBO resource center on your website where you have to give them a username and password.
You can also give sellers a hotline to call you for assistance and questions.
Each letter or postcard you send has to have an attention getting headline and an easy way to get back in touch with you for them to take action.
Mailing out letters to FSBO sellers or postcards to FSBO sellers is a great way to build a listing inventory very quickly.